News Release
MINNEAPOLIS, MN, February 2, 2006-- Evantage Consulting LLC (www.evantageconsulting.com), a leading e-business technology and marketing consulting firm, has updated its popular Basics of Paid Search Marketing whitepaper to address the rapidly changing landscape of paid search. The new 2006 version can be obtained at www.evantageconsulting.com/whitepapers.
According to Patricia Kendall, Evantage Search Marketing Specialist, “Paid search is one of the most efficient and effective direct marketing tactics available to advertisers. With a low barrier to entry, paid search offers marketers the ability to very specifically target those consumers searching for a particular product or service. This white paper offers marketers a basic step by step approach to get started with paid search campaigns.”
New developments since the original whitepaper was published in 2004 include the addition of geographic targeting of campaigns, new and more sophisticated bidding techniques and increased availability of measurement tools and tactics to evaluate campaign performance.
“Marketers are investing billions of dollars annually in search marketing, but recent studies suggest that only 25% of them are using appropriate bidding strategies or measuring their results,” Patricia explained. “There are significant opportunities to improve Marketing’s ROI from search campaigns.”
Evantage Consulting is where marketing, operations, usability and IT expertise meet. Evantage’s experienced consultants help clients turn their e-business initiatives into online — and bottom line — success stories. Evantage Consulting is headquartered in Minneapolis, Minnesota. More information about Evantage’s services can be found at www.evantageconsulting.com.
