News Release

MINNEAPOLIS, MN  November 27, 2007 – Evantage Consulting, a management consulting firm specializing in strategic technology and marketing and user experience services, recently hired Matt Wilson as Lead Online Marketing Consultant and Andrew Janis as a Senior Online Marketing Consultant.

 

“Evantage has experienced significant growth in our online marketing and user experience teams this year and we’re poised for even more growth in 2008,” said Robin Carpenter, managing partner. “We’re thrilled to have Matt and Andrew on board to lead marketing projects for our clients and focus on integrated strategies that deliver results.”

 

In addition to leading projects, Wilson will work with new and existing clients to implement tracking metrics specific to their business needs and use that data as the basis for both short-term and long-term decisions and goals.

 

“I first heard about Evantage through the Minnesota Interactive Marketing Association and was so impressed by the quality of their consultants and their knowledge of the industry,” said Wilson. “I’m very excited to be part of the Evantage team – their experience and expertise really speak for themselves.”

 

Wilson has over 10 years of marketing experience. He previously served as Online Marketing Manager for North American Membership Group (NAMG), Minneapolis, MN, where he was responsible for online marketing strategy for a family of ten websites, as well as member and email marketing.

 

He is Sponsorship Chair on the Board of Directors for the Minnesota Interactive Marketing Association (MIMA) and also serves as an Adjunct Professor of marketing at the Minneapolis College of Art and Design (MCAD). He is currently developing an interactive marketing certificate program on behalf of MIMA and MCAD.

 

Andrew Janis has over seven years of online and traditional marketing experience. He previously served as e-commerce manager of Caldrea, Minneapolis, MN, where he managed and implemented all online marketing efforts, including paid search, email marketing, search engine optimization and online advertising. He is completing his MBA at the University of St. Thomas.

 

“With Andrew’s extensive experience in creating comprehensive online marketing plans and directing strategic marketing efforts, he is a strong addition to our talented team,” said Carpenter.

 

“I chose to work at Evantage because I had such positive interactions with people from their team and their projects sounded incredible. Plus it’s just a great company to work for,” said Janis. “I really appreciate the collaborative partnerships we build with our clients – we assess each company’s needs and develop a strategy that employs just the right mix of marketing tactics to help them achieve their goals.”

 

About Evantage Consulting
 Evantage Consulting is a management consulting firm specializing in helping companies optimize their strategic technology and marketing investments. Evantage has demonstrated strong competencies in Business Analysis, Usability, Interactive Marketing and Program Management. The firm supports clients in industries ranging from healthcare to medical device manufacturing, financial services, professional services and consumer products. Founded in 1999, Evantage Consulting is headquartered in Minneapolis, MN. For more information, visit www.evantageconsulting.com. Evantage Consulting is also proud to be a two-time winner of the Minneapolis-St.Paul Business Journal’s Great Places to Work award.