Case Studies
The Opportunity:
Our client, a large regional HMO, had recently completed a review of business operations which identified potential opportunities to improve productivity and realize tangible cost savings. Creating an electronic distribution channel for post-enrollment member mailings was identified as a relatively low-cost, high-impact project that could produce significant annual savings. Traditional distribution mechanisms would remain available for customers without Internet access or who preferred to receive materials in the mail.
Our client required fast analysis to both clarify project cost savings and define a cross-functional implementation process and plan for moving forward.
The Approach:
Evantage convened a cross functional project structure and created an action plan to answer the following questions:
Which documents are suited for electronic delivery and which customer segments should receive them?
What is the most effective strategy and platform for distributing these documents to members?
What is the recommended adoption strategy to reach the desired targets, and what metrics will be used to measure success?
How will current business operations be impacted by this change?
How does this new information influence the initial ROI analysis?
What are the specifics in terms of resources, costs, roles and schedule for Phase 1 of the project?
The Results:
By involving departments throughout the organization, the e-fulfillment strategy received company wide support. In less than two months, Evantage delivered a clear and actionable implementation plan that could be implemented by the internal project team.
