E-COMMERCE LEARNING CURVE
Building up a brick and mortar for e-commerce success.
Services:
Integrated Web Strategy
Industries:
Consumer Services, Online retail
Eager to expand into online sales, a traditional retailer came to Evantage for help. But before they could make the e-commerce leap, they needed a master plan and systems in place to preserve the first-rate customer experience the store is known for.
Evantage set a strategy that encompassed the whole system, aligning the company's complex infrastructure with customer needs and technical requirements. By building a bridge from the offline business to the online one, we created a site that extended the store's reach and reinforced the brand through and through.
How we helped achieve web channel alignment:
- Market analysis to understand customer needs
- Defining the product catalog
- E-commerce software selection
- Online implementation and fulfillment integration
- Customer service set up
- Business analytics
- Merchandising and promotion strategy
- Catalog and inventory management
- Enabling online gift card processing and coupons
