E-COMMERCE LEARNING CURVE

Building up a brick and mortar for e-commerce success.

Services: 

Integrated Web Strategy

Industries: 

Consumer Services, Online retail

Eager to expand into online sales, a traditional retailer came to Evantage for help. But before they could make the e-commerce leap, they needed a master plan and systems in place to preserve the first-rate customer experience the store is known for.

Evantage set a strategy that encompassed the whole system, aligning the company's complex infrastructure with customer needs and technical requirements. By building a bridge from the offline business to the online one, we created a site that extended the store's reach and reinforced the brand through and through.

How we helped achieve web channel alignment:

  • Market analysis to understand customer needs
  • Defining the product catalog
  • E-commerce software selection
  • Online implementation and fulfillment integration
  • Customer service set up
  • Business analytics
  • Merchandising and promotion strategy
  • Catalog and inventory management
  • Enabling online gift card processing and coupons