Transforming a website to meet user needs and drive sales.

General Mills excels at selling its products in-store. But with MyFruitRollups.com, the company’s first foray into the ecommerce space, it found that the dynamics of ecommerce were very different than traditional consumer marketing. 

After being in market for several months, General Mills decided to reevaluate its web presence and called on Evantage to re-engineer the MyFruitRollups.com ecommerce experience. After gathering data, and studying the user experience, Evantage made several short- and long-term recommendations that helped General Mills dramatically improve conversion rates and increase sales.