Zeroing in on customers’ needs with a unified strategy.

As an online resource for buyers and sellers of lakefront property, riverfront property, wooded acreage and mountain property, Naterra Land relies on its website to connect buyers and sellers and sustain its business. But as we learned when Naterra Land came to Evantage to request a website redesign, it wasn’t just one site that needed to be addressed.

In fact, Naterra Land had a menagerie of sites that had sprung up organically with no common language, no common objective and no shortage of tension among internal stakeholders.

Evantage used the Axure RP Rapid Prototyping tool to conduct usability tests and then partnered with internal teams to help the organization transform the way it works. The result? A unified website that aligned the brand, processes and business goals with users’ wants and needs.