Search Engine Optimization
Achieve higher rankings and increase your site’s visibility online.
As competition for Internet users’ attention increases, it becomes even more important to ensure that your site stands out from the crowd. Your target audience is online, and you need to be present in the places that they search for their wants and needs. After all, if they can’t find you, you can’t market to them.
Search engine optimization (SEO) is the process of improving various components of a website to:
- Help the search engines find the site’s pages so they can be included in the engines’ indexes (databases)
- Help the search engines understand the theme or topic of the site using keywords and keyword phrases, improving the site’s rankings in the natural (organic) listings for these keywords
- Help the site’s listings on the search results appeal to potential visitors, enticing them to click on the link and visit the site
With search engine optimization, your website can achieve:
- Higher rankings in the search engines
- More and better qualified traffic to the site
- Efficient, cost-effective lead generation
- Increased brand awareness
Evantage search optimization services include:
Website Audit: We do a complete review of your website, analyzing how well it is currently optimized for search engines and reviewing site components for optimization opportunities. We document the factors that are prohibiting your site from appearing in search results, and we develop recommendations for a search engine optimization plan.
Keyword Research: Understanding the words people use when searching for your products or services is critical to optimizing your site for the search engines. Ranking for the wrong search terms can result in unqualified traffic to your site – or no traffic at all. Evantage researches the terms people are searching for and provides recommendations that are critical to your online success. Learn more .
Competitive Analysis: Evantage will develop competitive analysis reports that will help you understand what your competition is doing online, how well they are doing it, and how you should use that data to enhance your overall online marketing strategy.
Site Optimization: Improving your website content based on the way search engines view your site is critical. We understand what makes a site search-engine-friendly and we help you achieve higher rankings and increase quality traffic to your site.
Copywriting: Evantage has copywriters who know how to write quality, keyword-rich content that is search-engine-friendly and appealing to site visitors.
Linking Campaigns: Search engines evaluate the number of external links that are directed to a website to determine how popular or authoritative that site is in relation to other websites with the same topic or theme. With linking campaigns, we obtain links from other quality sites to help your site gain visibility and prominence.
Monitoring and Reporting: Optimizing your site isn’t a one-time event. Because search engines change their algorithms on a regular basis, Evantage works with you to maintain optimized content in alignment with the latest search engine formulas and rules.
Site Submissions: Search engines are able to find your web pages through their indexing spiders (robots) that regularly crawl the Internet. However, under certain conditions, it is helpful to manually submit the pages to the engines. After evaluating indexed pages, Evantage will manually submit the pages on your site that are not being indexed.
To learn more about our clients' marketing successes, read our case studies. Or contact us.
Read about Search Engine Marketing (pay-per-click) services .
