Search Engine Marketing/Paid Advertising (Pay-Per-Click)
Discover the most efficient way to reach your customers.
Search engine marketing, or paid advertising involves securing paid listings in the search engines (e.g. Google AdWords, Yahoo, and MSN AdCenter). Also known as pay-per-click, this type of advertising involves an advertiser bidding and paying an agreed amount for each click on their creative leading to their website. Pay-per-click search marketing is one of the most efficient and effective direct marketing tactics available.
Evantage Pay-per-click marketing services include:
- Setting objectives and pay-per-click marketing budgets
- Determining metrics
- Keyword research
- Account set-up
- Testing, learning and tweaking of the pay-per-click program
- On-going campaign management
Read about Search engine optimization (SEO) .
To learn more about our clients' marketing successes, read our case studies. Or contact us.
